By February 24, 20200 Comments

Certified Marketing Analyst ™ (CMA) – International Certification by American Academy

certified marketing analyst

training cma

CMA Certified Marketing Analyst™ *International Certification by American Academy*

Bandung/ Jakarta/ Surabaya | 10 – 11 Februari 2020 | USD 1,450,-
Bali/ Batam/ Balikpapan/ Manado | 17 – 18 Februari 2020 | USD 1,550,-
Yogyakarta | 07 – 08 Maret 2020 | USD 1,350,-
Jakarta | 30 – 31 Maret 2020 | USD 1,450,-

Jadwal Training 2020 Selanjutnya …

 

 

Certified Marketing Analyst Training Background

Successful marketing requires a commitment to understand and satisfy customers. Many products “flop” because the company failed to adequately understand the desires or requirements or constraints of the people who will actually be using the product. For example, Motorola designed a cellular phone with world wide capabilities, but which couldn’t be used inside buildings or cars – the two places phones are most likely to be needed or wanted. Thus, much of this course will be devoted to understanding consumers better: measuring their preferences, understanding how those preferences are formed, and understanding whether products or services are satisfying both stated and unstated preferences.

This course provides a comprehensive introduction to marketing research, and discusses key concepts, processes, and techniques, as well as their applications.

Participants  gain an appreciation for the breadth and depth of the subject and its significance for a business enterprise, whether a start-up or an established company. Besides an overview of marketing research, the course covers research design, including qualitative and quantitative data, and quantitative methods used for analyzing research data to make decisions.

This marketing course is intended for participants who want to increase their knowledge of aspects that affect consumer behavior, and of theories and methods for advanced analysis of consumer markets. The final modules of this course focus on advanced market analysis and development of decision making skills.

 

Certified Marketing Analyst Training Objectives

By the end of the course the Business Analyst will be able to:

  1. Develop effective market strategy based on thorough anlysis regarding customer behaviour, consumer market and thorough market analysis
  2. Learn how to recognize situations that require market research
  3. Gain an understanding of the research designs that could be used to address specific business issues
  4. Broaden Participants  understanding of critical research techniques and good research practices
  5. Develop practical skills that participants  can use to establish sampling plans, design questionnaires, and analyze research studies for optimum results in Market Analysis

 

Certified Marketing Analyst Training Contents

  1. Module 1 – Perspectives on Strategy
  2. Module 2 – Consumer Behavior
  3. Module 3 – Consumer and Market Analysis
  4. Module 4 – Strategizing- planning and processes
  5. Module 5 – The Basic of Market Research
  6. Module 6 – Designing a Research Project: The Tools of Market Research
  7. Module 7 – Cases

 

Certified Marketing Analyst Training Methods

  • Presentation
  • Discussion
  • Case Study

 

TRAINING TIME & VENUE 2020

Hotel Ibis Malioboro, Yogyakarta
Hotel Santika Kuta,Bali
Hotel Nagoya Plaza, Batam
Hotel Fave, Balikpapan
Hotel Aston, Manado
Hotel Gino Ferucci ,Bandung
Hotel Santika Pandegiling, Surabaya
Hotel Ibis Kemayoran, Jakarta

  • 2 – 4 Maret 2020
  • 9 – 11 Maret 2020
  • 16 – 18 Maret 2020
  • 23 – 24 Maret 2020
  • 30 Maret 2020 – 1 April 2020
  • 6 – 8 April 2020
  • 13 – 15 April 2020
  • 20 – 22 April 2020
  • 27 – 29 April 2020
  • 4 – 6 Mei 2020
  • 11 – 13 Mei 2020
  • 2 – 4 Juni 2020
  • 8 – 10 Juni 2020
  • 15 – 17 Juni 2020
  • 22 – 24 Juni 2020
  • 29 Juni 2020 – 1 Juli 2020
  • 6 – 8 Juli 2020
  • 13 – 15 Juli 2020
  • 20 – 22 Juli 2020
  • 27 – 29 Juli 2020
  • 3 – 5 Agustus 2020
  • 10 – 12 Agustus 2020
  • 18 – 19 Agustus 2020
  • 24 – 26 Agustus 2020
  • 31 Agustus 2020 – 2 September 2020
  • 7 – 9 September 2020
  • 14 – 16 September 2020
  • 21 – 23 September 2020
  • 28 – 30 September 2020
  • 5 – 7 Oktober 2020
  • 12 – 14 Oktober 2020
  • 19 – 21 Oktober 2020
  • 26 – 28 Oktober 2020
  • 2 – 4 November 2020
  • 9 – 11 November 2020
  • 16 – 18 November 2020
  • 23 – 25 November 2020
  • 30 November 2020 – 2 Desember 2020
  • 7 – 9 Desember 2020
  • 14 – 16 Desember 2020
  • 21 – 23 Desember 2020
  • 28 – 30 Desember 2020

 

Certified Marketing Analyst Training Investment dan Facilities

  • Course, Exam & Certification (Non Residential)
  • USD 1,350.- per participant in Yogyakarta
  • USD 1,450.- per participant in Bandung, Jakarta and Surabaya
  • USD 1,550.- per participant in Bali, Batam, Manado and Balikpapan
  • Handbook and stationary
  • International Certification (if the participants pass the exam)

 

Certified Marketing Analyst Training Lead Instructor

Dr. Ir. Fauzi Hasan, MM, MBA.

 

Certified Marketing Analyst ™ (CMA) – International Certification by American Academy

 

Formulir Permintaaan Informasi Lanjutan / Pra-Pendaftaran Public Training
  1. INFORMATION OPTIONS
  2. (required)
  3. (required)
  4. PERSONAL DATA
  5. (required)
  6. (required)
  7. (required)
  8. (valid email required)
  9. (required)
  10. (required)
  11. PRE REGISTRATION DATA (Tidak Mengikat)
  12. (required)
  13. MESSAGE FOR TRAINING PROVIDER
 

cforms contact form by delicious:days

About the Author:

Post a Comment